, like those offered by Hotjar or Crazy Egg, reveal how visitors interact with your pages, highlighting sections that attract attention and elements that may be overlooked.
Another vital aspect of measuring performance involves understanding the speed of your website. Tools like GTmetrix and PageSpeed Insights offer valuable data on load times and suggest optimisations to enhance user experience. A faster website can lead to higher engagement rates, ultimately improving conversion rates. Regularly assessing these tools and metrics is essential, as a well-optimised site not only attracts visitors but also encourages them to take action.
